Should you add live chat to every website page ?

1. High intent pages

High-intent pages are those that indicate your visitors may have an appetite and need to work with you / purchase services. 

Examples of these pages include; pricing pages, services pages, or bottom-of-the-funnel landing pages. A good rule of thumb is if you’d add it to your lead scoring model, it’s probably a high-intent page.

High-intent pages are the best for conversational marketing because, at this point in a visitor’s buyer’s journey, they often have very specific and personal questions like:

• “Which pricing model or service is best for me?”

• “I have a problem with X. Can you help solve it?”

These are great opportunities to deploy a chat and start that personalized conversation. 

Using chat in these scenarios lets you ask some qualifying questions that route the conversation in the best way to build genuine trust and buy-in.

Here’s an example: Read about the xx on our xxx page.  

The placement objective is to help answer questions that people typically ask while on that page and to get them connected with your team. 

2. High-traffic pages

If you want to learn quickly how to communicate with conversational marketing, putting a chat service on your high traffic pages can be a great first step. It’s really hard to learn what to prompt when, if no one is chatting with you. 

Highly trafficked pages come in a myriad of types depending on the business. Homepages, blogs, and articles are quite common, just to name a few. 

Not only does chatting here give you the opportunity to add value to as many people as possible, but you also gain valuable feedback on what is and what isn’t working. 

To illustrate, let’s assume your homepage is one of them.  On your homepage, chat can help people understand who you are, how you can help them, and what they can do next. It can also help you simplify the conversion path for people who want to speak to someone from your team right then and there. 

3. High-intent (Negative) pages

A less obvious choice for most...

We spoke about high-intent pages above, but what happens when the intent is negative like an email unsubscribe page or a cancel subscription page.

Your visitors are there because something is wrong. Conversational marketing through a chat service is your opportunity to help turn things around.

A chat service there allows you to not only understand why people want to disengage, but also give you an opportunity to let people voice their frustrations. 

4. Blogs

The goal here is to build upon the content of an article.  For example, if you’re interested in a topic and want to ask advice doesn’t it make sense to ask in real-time. Would you do so if the option was there?  

When it comes to putting live chat on educational content, it’s all about empowering people to learn better, understand more and apply more. The result will be a visitor that trusts you more and tells the world!

Start with your user's head on your shoulders. Keep their experience in mind.  Start small and test often!